Two big, struggling companies start giving each other The Look:
General Motors has had talks with smaller rival Chrysler LLC about a merger that would combine the No. 1 and No. 3 American automakers at a time when both are struggling to cut costs and shore up cash, according to a source briefed on the matter. (emphasis mine)
Brilliant! After all, it worked for Sirius & XM! Oh, wait, what? They’re still hemmoraging money? Whoops…
Maybe they’re considering conglomerating up with each other and then gobbling up Ford too, and renaming the resulting car company something like U.S. Car, National Automobile, or Patriot American Vehicle.
Think of the synergies. If by synergies you mean cutting the productive parts of your enterprises.