I vaguely recalled as a feature of my childhood seeing the generic (not store-brand, I really mean GENERIC) food section at the grocery store. Yellow or white packaging, with black letters, merely saying what the item was: a bag of chips that just said “chips”, for example. One item I remember laughing at even now was generic BEER.
Finally, proof that I wasn’t just hallucinating:
Oh yeah, one more thing while we’re on the subject of consumables: I used to have a cast-iron skillet I used for deep-dish pizza, but it got lost between moves. Went searching for a genuine deep-dish pan to get rather than the skillet & can’t seem to find any cast-iron ones at reasonable prices (the ones in my range seem to be all aluminum). Any pizza dorks out there that’ve used both, help a brotha out: how much difference is there? Could I live with the aluminum ones, or should I just get another skillet since the actual pans are M.I.A.? It seems odd that the real pans are nowhere to be found, I mean where the fuck do the restaurants get them then?
Edit:…just found the aforementioned skillet this morning. Was just buried behind a bunch of stuff. Long as I can still find that one I don’t have to worry about it.
Man, I don’t remember that at all… I thought super generic packaging like that was a joke about capitalism when it was featured frequently in the film “Repo Man”.
It really really happened, Jeremy! I remember it too! I also remember wondering if the makers of the “Generic” brand foods wouldn’t one day introduce a snazzy marketing campaign with heavily stylized type screaming “GENERIC!” off the fronts of the boxes and cans, perhaps with fireworks and star spangled banners to back up the awesomeness of the cheapness.
I always wondered who the hell made it. When you make the stuff in the yellow can you’re pretty well exempt from respect as a brewer, on top of probably not making much either.